What do companies gain from philanthropic engagement? Beyond their desire to further the causes important for their work and to spark public interest in certain social issues, companies are also seeking alternative ways of promoting their businesses. In short, philanthropy helps to build business relationships, establish brands and improve employees’ motivation and engagement. This raises the question: is there a specific way in which companies select philanthropic projects?
The speakers in this session will address issues related to the application process, such as dealing with potential favouritism and cronyism; the setting of strict and specific selection criteria; and the building of strong and sustainable working relationships with non-profit organisations and social enterprises.